“A communications expert with a knack for growing social capital.”
Alexia is a social media consultant and trainer located in Los Angeles, California. In 2012 she founded Capitalize Social, and currently serves as Executive Director, creating and executing cutting-edge social media strategies for companies and brands in a variety of fields. With a background in intercultural communication, Alexia has a passion for storytelling and delivering content that engages target audiences.
As a recognized expert in her field, She has been invited to speak to audiences of entrepreneurs, community leaders, and even federal agencies at the White House. Through interactive trainings, workshops, and seminars, she engages audiences in the fundamentals of social media, illustrating ways in which social networking sites can be used to propel marketing strategies and increase brand awareness.
What was growing up like for you?
Alexia: I grew up in Winston Salem, North Carolina in a little apartment with two young brother. I have always been blessed with an awesome family life. We are all really really tight. After undergrad at Elon I moved to DC for grad school at American University.
How did Capitalize Social get started?
Alexia: You wanna know the void I had to fill when I started Cap Social?? It was not having a job! (laughs) Honestly, I was finished with grad school and I was on the computer all day trying to find a job. I was already freelancing with different clients doing their social media. There was no rhyme or reason to it at the time, just working with different people. The signs began to show about a year prior when I helped a real estate agent sell a 1.3 million dollar home from our social media strategies. After a few months of success, I thought, “maybe I should turn this into a company? Quite frankly, that’s exactly what I did. I knew there would be plenty of folk for me to educate and work with.
What products and services does Capitalize Social offer?
Alexia: It’s a couple different angles depending on the type of client. A lot of them are 3-6 month projects. Creating strategies for things like campaigns, tours, movies. Deciding what type of content should go out and sparking engagement. For some we do consulting, speaking with communications departments and educating them on the tools and resources that are available. Creating strategies and guiding them through. Then there are companies where we do the implementation as account managers. We just added three new people to the team and it really allows for more opportunity in our business.
Why is social media important?
What’s your favorite social network and why?
Whats one thing you wish you knew before you started Cap Social?
What’s the difference between people who have made their dream a reality and people who haven’t?
What are the 3 major attributes to your success?
What frustrates you the most about todays culture?
What advice do you have for digital entrepreneurs? What’s the mindset?
Alexia: Immerse yourself in quality networking. Getting around the right people is a huge key in the tech industry. Being able to speak to people about your idea is very important. Technology has allowed most industries to be very rapidly evolving. Study your craft and educate yourself on your industry. Map our your plan and charge what you’re worth. Use your social networks strategically and responsibly. Remember these platforms are a way to impact people in many ways. It’s not just “social media,” what you say online matters.
Interested in learning more or connecting with Alexia?